In today’s world, social media presence and content sharing is a massively potent and effective method of advertising and promoting your product, services or brand name. Strategically created videos can provide a highly-sharable and engaging method of advertising, increasing brand awareness, customer trust, conversion rates and profits for a minimal investment of time and money.
Videos are easily shareable on social networks such as Facebook, Twitter and Linkedin; with video-sharing site Youtube being the second most popular sharing website in the world (and the number one for video sharing).
Engagement levels with video content are far higher than other forms of media, and with the help of companies such as http://www.themarketingcafe.net/, high-quality videos can be produced cheaply, professionally, and with a minimum of time and effort. It has never been simpler to create an effective video marketing campaign.
Videos are easily shareable on social media, and even the most laissez-faire of potential customers are likely to watch a video, or even just listen to one. Video content is so easily consumable that you’re 53 times more likely to appear highly on a google search with a video advert. Video content is also massively appealing to mobile users; each year video engagement through the medium of a handheld phone increases.
The benefits of creating a promotional video campaign are numerous; 57% of consumers say that video advertising helps to boost trust in a product or service, and this in turn help to improve brand awareness, company image, and conversion rates. Videos also show a great return on investment, with 76% of business claiming they can be produced cheaply and are a very cost-effective form of advertising.
Videos can be strategically created in order to develop your company in a pragmatic manner; there are various different types of videos which can help to increase brand awareness, increase customer trust, show how a product works, or provide a simple tutorial.
Corporate videos are a good way of explaining your company’s products and services and are often placed on the home page of a website in order to provide an easily consumable way of building brand awareness.
Testimonial video production is an effective way at increasing conversion rates and trust in a product or service; they show customers talking about the product or service –usually in live action- and help to create an emotional connection between customer and company.
Product video demonstrations are an effective way of marketing a specific product or service; they often show how a product is used, what practical applications it has, and why it might appeal to a particular demographic. Product video demonstrations can be entertaining and easily shareable, helping to promote brand awareness as well as increase conversion rates.
Animated videos are popular choice of videos when offering a tutorial for how to use an online platform or product. They can be produced very cheaply and are useful for providing statistical information such as diagrams.
Branded content videos are less opaque product videos, often designed to be entertaining, engaging and easily shareable. They do not usually directly appear to be part of a promotional campaign, but are branded in order to increase brand awareness.
Whatever your company’s aims may be, there are different videos that can be produced quickly and easily that can provide enormous long-term benefits to your company. Companies such as http://www.themarketingcafe.net/ offer a range of different video services bespoke to your business’ needs, aims, and long-term and short-term goals. These videos are produced professionally, cheaply and quickly, allowing you to promote your company, change your company image, promote products, and increase customer engagement.