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The signs outside your shop can play a very important role in determining the number of customers that walk in. Before walking inside the shop, a potential customer will probably look around the shop to see what you sell. The signs need to be clear and descriptive about your nature of business and any promotional offers that might be on offer. The quality of the signs also speaks volumes about your business. The signs need to be well-designed and should have clear writing. Simply writing a statement on a piece of cardboard and sticking it up isn’t going to land you any customers!
Why Neon?
Neon signs have been used in the signage industry for many years now. During the night, it might be difficult for people to figure out what you sell. However, neon signs are fitted with neon lamps that can be seen from afar. The whole sign will be illuminated and can be read from a considerable distance away. This can significantly improve the visibility of your signs and attract customers from afar. A neon sign in London, one of the busiest cities in the world, can help you attract more customers to your shop. The main purpose of putting up signs is to get visitors to come in. Then the quality of your product and customer service should seal the deal.
Affordability
Most small business owners can’t afford to spend large sums of money on signage. Surprisingly, compared to the advantages they offer, neon signs are actually quite affordable. The price of neon signs generally vary depending upon the size of the sign and the work required. You can show your designs to the signage company and they will give you a quote for the total costs of manufacture. Cheaper, simpler signs are also available for smaller shops and businesses.