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When it comes to presentation folders — one of the biggest concerns that businesses have is the cost-effectiveness of employing them as a marketing tool. The fact of the matter here, however, is that businesses need to at presentation folders as an investment rather than viewing them as an expenditure. Come to think of it they can be so much more than a means of pressing some documents to your clients in a neat manner — or just a bunch of words or a company logo put together in a fancy manner. If you view them to be a window of opportunity to be much more than their traditional roles you will find that they come in really handy for various purposes. So to think of the best practices that can help you squeeze the maximum out of the presentation folders we have for you a bunch of helpful tips that can help you achieve just that!
- First and foremost, think of space utilization and maximizing on that. Generally coming from a point of view of costs — when getting an a4 folder or an a5 folder made, your costing will be dependent on two factors and divided into two bits — on his for printing and the other for the kind of finish you will be getting. Since when it comes to printing presentation folders, the cost of finishing is much higher hence, in comparison when you get both the sides printed the difference will not be as major as opposed to getting just one side printed. A lot of organizations choose to put details regarding their value proposition on the insides. This helps the in explaining why the client should pick them and what sets them apart from their competition. Thus wooing potential customers too, can be achieved via double-sided printing — which also eliminates the need for any more material regarding the particular topic.
- A lot of businesses use presentation folders for presenting documents. Now one thing that we all know about presentation folders is the fact that they end up lying in shelves and drawers for a long duration until the time comes to finally use them. Many a time there can be important documents that are kept inside these folders and when you finally have use for them — you would definitely want them to be in the best condition possible for use. Hence, the best in class practice is to get your presentation folders laminated, which of course gives them extra protection. Even thou a single side lamination is fairly acceptable, it is mostly recommended that you get both sides of your presentation folders laminated to ensure extra protection.
- One of the best advice we have for our clients is to look at their presentation folders and the relevance of the designs that they have picked up with a perspective that we call the 6-months rule. Well, let’s just say it is more about common sense than anything else. When you are thinking about a design for your presentation folders what you need to think is that if 6 months from now it will still be relevant. Choose a design that will last you at least 6 months in terms of relevancy of content. Post 6 months you know that the quality of your a4 folder design will start changing and also the information that you have printed on it may need some updating. Businesses evolve and change which means that the information on your presentation folders may become outdated as well — hence, the best practice would be to get them printed in smaller volumes which can be utilized thoroughly before the need to get a new a4 folder arises.
Presentation folders, honestly, are some of the best marketing options that you can utilize for your company — in fact, a lot of businesses fail to utilize their potential fully, which ends up closing a fantastic avenue for marketing and revenue generation for them. When designed and utilized in a smart manner, presentation folders can be a marketing powerhouse that can end up getting you fantastic leads and a host of new clients. So keep these practices in mind when you are thinking about getting your next lot of presentation folders printed.